Healthcare & wellness
Appointment no-shows
A missed appointment costs you the whole slot, and most of them are forgetfulness rather than a change of mind.
Why it happens
Very few people miss an appointment on purpose. They booked three weeks ago, it went out of their head, and nothing reminded them while there was still time to do something about it.
Reminder calls work, which is why practices make them. They also eat a chunk of someone's morning, and they are the first thing dropped on the days that are busy enough for reminders to matter.
The fix is dull and it works. A confirmation when they book, a reminder at 48 hours while rearranging is still realistic, and a short message on the day. When someone does miss, a rebooking sequence goes out instead of the slot disappearing.
What we do about it
Confirmation and reminders
Confirmation at the point of booking, a reminder at 48 hours when rearranging is still realistic, and a short prompt on the day.
Automatic rebooking
A missed appointment triggers a rebooking sequence rather than relying on someone noticing and picking up the phone.
Staff time returned
Reminders stop being a manual task, which means they also stop being skipped on the busiest days.
Sound familiar?
- A predictable share of appointments go unattended
- Staff spend part of each day making reminder calls
- No-shows are rarely followed up or rebooked
- Gaps in the diary are noticed too late to refill
Handled by
Ops + Automation
Full ops support with workflow builds tailored to your tech stack. We design the automations, handle the integrations, and run the day-to-day alongside it.
From £1,500 /month
How Ops + Automation works Book a 15-min callCommon questions
Which channels do reminders use?
Email as standard, and SMS where it suits your clients. We use whatever your patients or customers actually read.
Can this work with our booking system?
In most cases yes: anything with an API or calendar integration. If yours is closed off we will tell you rather than promising a fragile workaround.
Is a day-of reminder too late to help?
It catches the people who forgot. The 48-hour reminder is the one that lets someone rearrange rather than miss, which is why both are sent.
Other situations we fix
Enquiries arriving after hours
A plumber gets a contact form submission after hours. By next morning, a competitor has already replied.
Quotes sent, then silence
A detailed quote goes out. Five days pass. You're not sure whether to chase – and if so, when and how.
Leads buried in a busy inbox
Enquiries are arriving but getting buried under everything else. By the time someone gets to them, the prospect has moved on.
The next step
Stop losing leads.
Let's fix it this week.
Tell us what keeps slipping and we'll scope something around it. You'll be talking to Max, who runs the work, not a sales team. Most clients are live within 48–72 hours of that first conversation.
30-day rolling retainers. No lock-in. Cancel anytime.