Workflow Starters

Automating SEO checks and publishing

Search visibility is the third-largest category of automation people build, and the useful half of it is not content generation. It is the checking: what is broken on the page, where you rank this week, what a competitor covers that you do not.

We run this site the same way, so these are the ones we can describe from having them running rather than from reading about them.

4 starters in getting found online

01

The on-page audit of any URL

An afternoon
Starts when
A URL you paste in, or a weekly schedule over your own pages
It does
Checks titles, descriptions, headings, image alt text and internal links, then writes what is wrong into a sheet.
Connects
n8n, OpenAI, Google Sheets
Why it pays
Most on-page problems are dull and mechanical: a missing description, a title Google truncates, an image with no alt text. Finding them is a job for a machine and fixing them is ten minutes.
Its limit
It finds what is measurable. Whether the page is worth reading is the question it cannot answer, and that is the one that decides rankings.
Read the build guide
02

One post, published out to everywhere

An afternoon
Starts when
A post going live on your site
It does
Posts a summary and link to each social account you connect, formatted for each.
Connects
WordPress or an RSS feed, LinkedIn, Facebook, X, n8n
Why it pays
The writing is the expensive part and the distribution is the part that gets skipped when the writing has taken all afternoon.
Its limit
It syndicates. Anything you want to land as a proper post on a platform still wants writing for that platform.
Read the build guide
03

Weekly position tracking into a sheet

An afternoon
Starts when
A weekly schedule
It does
Records where your pages rank for the terms you care about, so you can see movement rather than guess at it.
Connects
Search Console or a rank API, Google Sheets, n8n
Why it pays
Rankings move slowly and memory is unreliable. A dated row every week is the difference between knowing something worked and believing it did.
Its limit
Positions vary by location, device and personalisation. Read the direction over weeks, not the number on a Tuesday.
Read the build guide
04

The competitor content gap check

An afternoon
Starts when
On demand, against a competitor’s sitemap
It does
Lists the subjects they cover that you do not, as a plain list of gaps.
Connects
A sitemap, OpenAI, Google Sheets, n8n
Why it pays
It answers a question people otherwise answer by scrolling a competitor’s blog for an hour and forgetting most of it.
Its limit
A gap is not automatically an opportunity. Plenty of what a competitor publishes earns them nothing.
Read the build guide

What these deliberately do not do

None of these should be pointed at generating articles unattended. Automated content is the most-viewed thing in this category and the fastest way to fill a site with pages that rank for nothing and read as machine-written, which costs more trust than the traffic is worth.

The same line runs through the whole library, and the hub explains where we draw it. Anything a customer reads as a reply from you is work rather than tooling, which is why we run it as a service instead of shipping it as a template.

Other categories

Finding new customers

4 starters

Paperwork that files itself

4 starters

Knowing when something breaks

4 starters

Questions about automating getting found online

Should you automate SEO content writing?

Automate the checking, not the writing. Audits, position tracking and gap analysis are mechanical and benefit from running weekly without anyone remembering. Generated articles published unattended are the most common automation in this category and the one most likely to leave you with a site full of pages that rank for nothing and read as machine-written.

What SEO tasks are worth automating for a small business?

The repetitive checks: broken links, missing meta descriptions, titles too long to display, images without alt text, and where your pages sit week to week. Each is unambiguous, each is easy to fix once surfaced, and each is the sort of thing nobody notices until something has been wrong for months.

Do you need paid tools to track rankings?

Not to start. Search Console reports position data for the queries you already appear for, free, and an automation can write that into a sheet weekly so you have a history rather than a rolling window. Paid tools add competitor and keyword data, which matters later rather than first.

The next step

Stop losing leads.Let's fix it this week.

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